Posted March 16, 2018

Outreach Director

MINT is seeking a dynamic and driven individual who excels at external promotion, networking, sales, and creating and maintaining relationships. Required attributes include strong organizational skills, sales/marketing background, an engaging personality and interpersonal skills, cold-calling skills, and ability to stay calm and focused on lead targets and overall goals.

Primary responsibilities are:

1.Lead creation: Personally engaging local retail, apartment, business, and pedestrians to facilitate both individual sales leads and organizational/corporate sales leads
2. Ambassador team management: Lead and manage MINT’s team of about 20 Ambassadors within their roles in outreach.

This is a permanent part time position with flexible hours of 15 to 20 weekly. There is excellent opportunity for advancement, but advancing is not a requirement. Qualified individual is able to work a mix of some partial weekday days, some evenings, and some weekends, all on a very flexible schedule. MINT owners will direct outreach focus areas depending on company needs; for instance the first 4 to 6 months of the position will be entirely devoted to creating leads for the new MINT Studio.

Lead Creation: 12 to 15 hours weekly
● Create meaningful engagement of the surrounding community by connecting with local organizations and residential population to drive leads to the MINT facilities, utilizing free trial offers, group discounts, special group classes, team-building activities at MINT, co-branded events, etc.
● Legwork, cold-calling, multiple follow up, personal meetings, and relationship building and management
● Create relationships with local organizations:

○ Retail and restaurant: Identify and execute ways to connect with their customers, setup co-branded events, gain their company’s participation in MINT corporate memberships

■ Within 30 days: five or more meetings
■ Next 30 days: eight or more additional meetings
■ Following 30 days: ten or more additional meetings

○ Apartment and condo buildings: connect with residential manager; arrange table events, co-branded events, flyers for inside individual apartments, and other mediums to reach residents.

■ Within 30 days: five or more meetings
■ Next 30 days: five or more additional meetings
■ Following 30 days: five or more additional meetings

○ Local offices: connect with decision makers to gain their company’s participation in MINT corporate memberships

■ Within 30 days: five or more meetings
■ Next 30 days: five or more additional meetings
■ Following 30 days: five or more additional meetings

○ Specific efforts to connect with members at WeWork at Manhattan Laundry
○ Other organizations identified by Outreach Director and others

● Personally follow up with leads created from events

 Internal Sales

● A limited scheduled internal facility sales role of 3 to 6 hours most weeks will help build team camaraderie and maximize information flow (note that lead follow-up work can be accomplished during some of the sales hours). This internal sales role can likely be scaled down after two to four months.

Ambassador Team Manager, 2 to 5 hours weekly:
This role is primarily organization and overall leadership. Note that the hours are in relation to management of the team, and will be spread out.
● Leadership:

○ Lead MINT’s ambassador team by providing leadership and communication
○ Lead by example; show the team personally how to do outreach effectively
○ Leverage the team with the personal outreach role to plug Ambassadors into events and follow up
○ Hold each individual accountable
○ Provide individual and team incentives
○ Be the primary POC for the team, field requests and inquiries
○ Field requests from partners and potential partners

● Logistics and organization

○ Hold quarterly launch meetings
○ Organize and send ambassador team updates
○ Personally participate in select events
○ Recruit, interview, hire, and onboard two to five new ambassadors quarterly
○ Create and manage calendars for outreach
○ Decide which ambassadors are being invited back each quarter

○ Tracking:

■ Points earned throughout each quarter, and calculate cash bonus rewards
■ Partner perks
■ General productivity
■ Update ambassador staff list

Position reports directly to MINT owner Patrick John, and works in collaboration with facility General Managers, Marketing Director, and others as needed.

Compensation is $25,000 annually
Apply to: Patrick@mintdc.com
Performance review after first 60 days will be based on observed leads created